Social Media for Social Good – 3rd December 2013

Thank you so much to everyone who came along today and was part of the event!  Videos from today’s event will be available on YouTube soon.

Today’s slides are here:

Martin Keane “The Social Activist: How Social Media can be used for Real Change”


Ross McCulloch “Social Media for Training and Events”

Sarah Drummond “Why on Earth are we all using social media anyway?”

Janis McCulloch “Twitter for Good: Twitter for awareness raising and political influencing”

Conrad Rossouw “Where do you find the time? Managing multiple social media channels across staff teams”

Craig McGill “How to avoid the classic social media pitfalls”

Videos & Slides from Social Media for Social Good May 2013

Here’s the slides [scroll to the bottom of the page] and videos from the workshops and speakers at Social Media for Social Good Glasgow May 2013. If you’ve got any feedback about the event please leave a comment below, tweet me or drop me an email. Hope you find them useful.

We’ll have the videos of Tom French’s talk on the #EqualMarriage campaign, Marc Bowker’s ‘Being Human’ workshop and Robbie Forsyth’s Youth Football Scotland workshop up soon.


Slides from all the talks and workshops

Tom French, The Equality Network – #EqualMarriage: Social Media as a tool for change

Stephen Naysmith, The Herald – How to manipulate journalists using social media

Ross McCulloch, Third Sector Lab – What’s the risk?

Adam Coulson, National Trust for Scotland – Engaging multiple audiences through social media

Claire Connachan, Youth Scotland – Google+

Alex Robertson, Yard Digital – LinkedIn

Lawson Auden, @LawsonAuden – Getting your content noticed on Facebook

Marc Bowker, One Big Picture Photography – Being Human

Leah Lockhart, Improvement Service – Organisational Culture

Sue Gyford, Scottish Athletics – Lessons learned by Scottish Athletics and Jog Scotland

Ian Goodman, Commonwealth Games Glasgow 2014 – Using cloud tools to make an impact

Robbie Forsyth, Youth Football Scotland – Engaging with young people online

Kyle Usher, Young Scot – How Young Scot use social media to connect with their key audiences

Emily Dodd, Leith Library

Getting sociable at the museum

Hugh Wallace









Guest blog post from Hugh Wallace, Head of Digital at National Museums Scotland. Hugh will be speaking at #BeGoodBeSocial Glasgow this Summer – we’ll have ticket info out soon folks.

It’s now slightly strange to consider a time when social media wasn’t part of the day-to-day. At National Museums Scotland, where I head up the Digital Media department, it’s become an integral part of how we communicate with our audiences and how they communicate with us. We’ve built up a decent sized user-base, particularly on Facebook and Twitter, and we’re getting better at pushing out the sort of stuff that generates interest and provokes a response.

So that’s all good, right?

Well… I think one of the increasingly difficult judgement calls organisations have to make is around where they can add, and gain, value on the social networks they inhabit. The platforms people use, and the way in which they use them, are changing and what may once have seemed like an ‘easy win’ can start to feel old hat very quickly. Striking a balance around tone of voice, volume of content and return on investment can be tricky and takes time to get right.

Whilst I don’t pretend to have all the answers, what I will talk about at the upcoming #BeGoodBeSocial is how we’ve generated an audience, what’s worked for us in terms of sustaining that audience, why having a strategic approach pays off, where mobile has started to play an important role and what I think we need to get better at. If that all sounds a bit dry I’ll also be mentioning dinosaurs, tea towels, space hoppers and Game of Thrones, and I may even explode the odd myth or two – so hopefully there’ll be something to whet everyone’s appetites.

LIVESTREAM – 6.30pm GMT 20th Dec

Be Good Be Social will be streamed LIVE from the Scottish Parliament between 6.30pm – 9.00pm GMT on Thursday 20th December 2012.

You can join in the discussion via Twitter using the #BeGoodBeSocial hashtag. Hope you can join us!

6pm Networking drinks and food
6.30pm Intro to Be Good Be Social from Ross McCulloch
6.40pm Anne Connor, Mind Waves
7.10pm John Haydon, The Nonprofit Facebook Guy – Live Video Discussion
8pm Break
8.20pm David McGillivray & Jennifer M Jones, #CitizenRelay
8.50pm Q&A panel featuring all speakers
9pm Close and then off to the pub

#Citizenrelay: Engaging with communities through participatory practices

Special Guest blog post from Jennifer Jones & David McGillivray….you can hear them speak at #BeGoodBeSocial Edinburgh!

#citizenrelay was a Creative Scotland-funded participatory arts and (social) media project that brought an interdisciplinary team of academics, activists, artists and community media specialists into dialogue with a variety of publics around the ‘hook’ of the Olympic Torch Relay as it travelled around Scotland in June of this year. The project also addressed the potential use of citizen journalism as a means of opening up channels of debate and discussion and offering a space for critique around major sporting and cultural events. #citizenrelay secured positive impacts in the way it formed a strong online and offline community of local reporters and utilized accessible tools and techniques to ensure their voices were heard within the saturated media landscape around major events. There are five features of the #citizenrelay project that merit further discussion here: immediacy, connectedness, locality, empowerment and participation.

In designing the #citizenrelay project, we were acutely aware that the established media were investing significant resources on technology and personnel on the ground to provide up to the minute content for their various media platforms. In order to create a niche space within the wider Torch Relay media landscape, we emphasised the importance of immediacy, of content generation and upload. We recruited 60 reporters and 8 interns to support content generation and the focus of our training was on how to point and shoot quickly with minimal editing and upload through 3G or wireless networks within minutes. The complete the circle, that content was then pushed instantaneously through our integrated social media channels (Twitter, Facebook and the blog) to the audience.

Another hugely significant part of our success was connectedness, both physically and virtually. We started out by reaching out to the sorts of partners who were interested in community media, social media, community engagement or even the Olympic Games themselves. We forged mutually beneficial partnerships with universities and colleges and a wide range of community organisations (often from the third sector) by going out to meet them and developing a shared vision for involvement , however limited. We then built an online community around #citizenrelay, embedding the notion of a participatory, citizen-owned media environment where anyone with a smartphone could contribute their views on what the Torch Relay and the Olympics meant to them. From January 2012 onwards, use of the hashtag increased each and every month on the lead up to the Torch Relay itself, culminating in its being used by a wide range of public agencies, media organisations and individuals from the 7-14th June.

Foregrounding locality was also at the heart of the vision of #citizenrelay, despite the project having a declared ‘national’ ambition to aggregate content during the Olympic Torch Relay’s visit to Scotland. Our commitment to a more bottom-up, place specific agenda was built into our recruitment of interns and reporters from four regions of Scotland (Glasgow and the West, Inverness and the North West, Dundee and the North East and Edinburgh and the East) and our investment in driving a mobile community media centre (aka our University minibus) around the country to help support our media makers in each locality. Our commitment to localness also extended to the use of a variety of wireless enabled venues across Scotland, from a pub in Tomintoul to a library in Giffnock to edit and upload content when the 3G signal was unsatisfactory. Finally, we handed out cards containing links to the website and our social media channels to local people so that they could easily access content about their community. This tactic helped drive traffic to our website and provided communities not covered by the established media on their limited TV coverage to see themselves recognised as part of the Scottish-wide event.

At the heart of the emergence of small media, community media or whatever moniker you wish to use is that the Empowerment (to become media makers) and participation (the ethos of accessibility) as features of successful citizen journalism initiatives. The rich data generated from the project has been visualized and our own research endeavours have been captured in the form of a documentary film in partnership with the Media Trust’s newsnet project. Allied to the data journalism expertise being deployed by others to ‘read’ #citizenrelay and we have a fascinating participatory ethnography taking place where both the product (media content) and the process are being analysed from a range of perspectives.

Be Good Be Social Takes over Toronto again

Get ready for a night of peer-to-peer collaboration and innovative thinking. Be Good Be Social Toronto is back this year with an exciting lineup jammed-packed with thought leaders from some of Canada’s most dynamic non-profit organizations.

On November 7, at CSI Annex in Toronto, the second annual Be Good Be Social Toronto event takes place.


Highlights of the night include:

  • Social media clinics with experts on LinkedIn, Twitter, and Facebook all available during breaks to answer your questions in an informal setting.
  • Opening panel on social media for crisis response, featuring panelists from The Redwood women’s shelter, Ontario 211 helpline, and the Toronto Police.


Expect to be engaged, entertained and inspired.

Tickets are FREE to non-profit staff. Get your tickets now!

Connect with us on Twitter: @BeGoodToronto #BGBS12

Find us on Facebook:


Special thanks to our sponsors:


5 things you need to know about #begoodbesocial glasgow 2012

All rights reserved by Trixta Photography1. We’re livestreaming the whole night.
From 6.30pm on Thu May 17th, after everyone has had their sarnies and wine, we’ll be livestreaming the speakers. Simply hit LIVE on this website to watch the speakers and join in the chat via the #begoodbesocial hashtag on Twitter. Huge thanks once again to Beyongolia for working her video wizardry on our event. As well as the livestream we’re also lucky to have professional photographer Rich Dyson giving up his time to help out. The photos will be up on our Flickr group and the videos will be on our YouTube channel post-event.

2. Big Lottery Fund Scotland are hosting again
If you managed to secure a ticket get along for 6pm on the night to ensure you get at least a glass of wine! Things kick off at 6.30pm sharp. You’re looking out for 1 Atlantic Quay, the big building at the bottom of Robertson St.

3. You can talk to Blackbaud about all things fundraising & mobile
Our lovely sponsors, Blackbaud Europe, will be on hand to chat about your fundraising needs and how you can use mobile to good effect. They really know their stuff so have a chat with them on the night.

4. Our speakers are pretty damn impressive
We don’t mean to blow our own trumpet but the speakers for this event are good, very good. We’ve got Louise Mcdonald, Young Scot Chief Executive, talking about what it means to use social media as a CEO. John Popham is making the trip up from England to speak to us about using social media to connect national and gloabal audiences with hyperlocal events. In particular John will be dicussing his latest, Nominent Trust funded, project Celebration 2.0. Our third speaker is Ally Tibbitt, as well as his work with STV Local Allly is founder of Greener Leith – run by local volunteers the group is dedicated to making Leith greener in every sense. Ally will be sharing his experience of using social media to bring about real change at a local level. So yeah, a pretty bloody impressive lineup. You can pose your questions for our speakers during the panel Q&A at 8.30pm by tweeting using the #begoodbesocial hashtag.

5. #BeGoodBeSocial is an ongoing conversation
We like to think of Be Good Be Social as more than just an event – it’s an ongoing conversation. As pretentious as that sounds it’s true, people use the hashtag to ask third sector related social media questions all year round. That makes us very happy. So tweet away using the hashtag #BeGoodBeSocial on the night, share photos/videos, ask speakers questions and join in the debate – whether you’re there in person or sitting at home in your jammies.